Your Way With Words Is Key To Increased Website Traffic

You have to have a way with words in order to increase the traffic on your website. Sometimes, the most intelligent people in the world can have a problem communicating with others. When those intelligent people or great business persons develop a website that would blow your mind with great inspirations and benefits, they may not know exactly how to get across their message to their target audience. Learning to communicate with the right words to get your point across clearly and without rambling is an important skill that takes some time to acquire. You can take the time to learn communication skills or you can hire a consultant to help you get your point across to others. Sometimes the simplest things are right in front of you.

When writing to produce more website traffic, you will want to make your website easy for others to read. It is better to write in laymen terms than in long scientific or technical mumbo jumbo. You want people to be able to read the pages on your website without getting a headache and without having to refer to a dictionary. Visitors should not have to learn how to translate your website in order to understand what you are trying to say. A hard to read or hard to understand website will be abandoned quickly.

When writing, be sure all content is relevant to your website. Only write the information that readers are looking for and that is relevant to your website and products. When you begin writing your first paragraph, try starting with paragraph with your conclusion. By getting to the point right off the bat, this could grab a reader’s attention and keep them reading. Keep your paragraphs and sentences short and to the point. Readers do not enjoy long, wordy web pages that take too much time to read through. Avoid writing in a passive voice. Readers want action words and a strong voice to tell them what to do. Keep your writing in a steady flow. Always read your writing aloud and listen to the flow. In addition, reading aloud can help catch those nasty little typos that will drive people away from your site. Proofread your writing before posting it to your website.

Understand that your website will be accessible to viewers all over the world. Although visitors from other countries may be able to view your website, they may not understand the language or the content. If your website is not for worldwide viewing, then you should specifically list the regions that can best view your website. You can add the intended region(s) in the page description or keywords. This way, if someone in Canada is looking for a veterinarian, he or she aren’t frustrated by looking through all the veterinarian web sites that only cater to pet owners in Paris, France.

Even some regional topics hold value to worldwide viewers. Perhaps a person in Italy will be visiting your hometown and would need to speak with a veterinarian about traveling with their pet. You may wish to provide general information on your website that will appeal to visitors outside your specified region.

Most of the websites on the Internet are in English, but that does not mean that English is a first language throughout the world, it just means it is easy to translate. Never use slang when writing on your website. Slang is not an internationally understood language and can be difficult when translating.

Also, take into consideration money and number conversions. If you are listing a price for services on your website, be sure to list the currency you will accept or will be using (USD, pounds, yen, etc.) The same goes if you are listing measurements or sizes. Always list the conversions or provide a link to a website for conversions. When in doubt, hire a professional translator.

Your goal is to increase the traffic to your website to benefit you or your business the most. By using the World Wide Web, you will be able to reach an audience of millions, all to your benefit. However, reaching all of these people, in the far reaches of the world requires good communication skills. You must be able to explain who you are and what you can do for the people. Tell them why they need your services above all the others. Be concise and to the point.

About the Author:

Edward Pena is the owner of Advanced Marketing a network marketing company.
He has been successfully marketing on the internet since 1999. For further information about how to improve your business and for a free download of “Success in 10 Steps”, visit:

http://www.urfreementor.com

You Work Hard For Traffic – Get It To Convert

You Work Hard For Traffic – Get It To Convert

Anyone can build an ecommerce site. Getting traffic is going to be the first hurdle, but doing so will only matter if you can convert it.

You Work Hard For Traffic – Get It To Convert

Getting your traffic to convert first requires that you understand a few parameters. To have a clue regarding how you are doing, you need to understand server statistics and conversion ratios.

I am continually amazed at the number of sites that do not look at their server statistics. Your server stats are incredibly important because they tell you how many people are coming to your site, where they are coming from, how they found you, how many are turning into customers and, if not, what pages they are leaving from. Without this information, you are just guessing at how well your convert traffic. Don’t!

Once you start looking at server stats, you need to determine your conversion ratio. The conversion ratio is the number of sales you get per visitor to the site. Importantly, it is not the number of sales per hit. A visitor may generate multiple hits, so just focus on visitor statistics. Some stats programs refer to visitors as “sessions.” Regardless, conversion ratios vary by product or service. Some may be as low as 1 in 25 visitors while others will be much higher. If you convert at anything over 1 in 500, the site probably needs some serious tweaks unless you are in an extremely competitive or general market.

Making your convert is all about providing a convenient solution for your prospects. You should review your site from this perspective. Is it easy to find and buy a product or do you have to click through four or five pages? Make it as simple as possible.

Advertising links can cause poor sales. Many people make the mistake of having their advertising link to their home page. If your advertising refers to a specific service or product on your site, the advertising should click through directly to that page. Never make your prospects hunt for what they are looking for on the site. Many of them will not do it.

As strange as it may sound, the load time of your site can kill your sales. Remember, 40 percent of Internet users are still on dial-up modems. While your site might load quickly when you look at it on your cable, T1 or DSL connection, how does it do on a 56k modem? Don’t guess. Go find one and try to load your site. If you have a lot of graphics, you are going to be in for a shock!

Even if your site loads quickly, most ecommerce sites have time glitches on the order page. This glitch occurs when the customer fills out the order information and clicks the processing button. Sites can grind to a halt as they convert to the secure credit card processing system. This is such a prevalent problem that a majority of ecommerce sites will lose up to 40 percent of their sales on the order page. Make sure your site loads quickly, particularly the order page.

Improving your conversion rates is all about understanding how your site performs. If you can focus on your subject and get the site to load quickly, you should see dramatic improvement.

About the Author:

Edward Pena is the owner of Advanced Marketing a network marketing company.
He has been successfully marketing on the internet since 1999. For further information about how to improve your business and for a free download of “Success in 10 Steps”, visit:

http://www.urfreementor.com

What a Home Business Offers You…

11 Things A home business offers:

Work-From-Home-Business

Make money online working from home

1. No Boss. Plan your own workday. Monitor yourself. Set priorities. Set it up so
it’s fun for YOU. You can work hard early in the day and then take the rest of the day off!

2. No income ceiling. That is right.  You can make as much money as you want by working the hours
You want to make the money you need.

3. Self-satisfaction. YOU create the business. YOU get credit. And what’s more, you get to
Keep the profits to do what YOU want to do with them.

4. Work with people you like. No difficult co-workers. No office politics. Take only the volunteers
that are coachable, likeable and fun to work with.

5. Flexibility. Work the hours you want to fit in with your life & family. If your
best working hours are 2 am to 5 am, you’re free to do that. And… then take the rest of the day off to do what YOU want!

6. No commuting. Save time & money. With the high cost of fuel today, you can save lots of
money each month since you don’t have to commute to work every day.

7. No office expense = quicker profit. Well maybe minimal office expense, since you do need a
home office of some sort to work out of with a phone, computer and printer.

8. Security. No layoffs. No downsizing. You control your own destiny. When you succeed, YOU
can do whatever you want, whenever you want.  Own your life!

9. Tax deductions: home office, car expense, medical insurance, phone, entertainment, travel, education, utilities, etc.

10. Better retirement plan: SEP IRAs & Keoghs let you deduct a higher percent
of business profit than your 401K. And you can retire as soon as you want.

11. Low start-up cost: You can probably get everything you need to start, including
leads to follow up with, for less than $300. Most businesses take thousands of dollars in start-up capital.

About the Author:

Edward Pena is the owner of Advanced Marketing a network marketing company.
He has been successfully marketing on the internet since 1999. For further information about how to improve your business and for a free download of “Success in 10 Steps”, visit:

http://www.urfreementor.com